The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify client requirements
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Identify and clarify client objectives and expectations Completed |
Evidence:
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Audit prior search experience for insights and trends Completed |
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Determine target audience for search responses Completed |
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Recognise and incorporate search requirements within current legislation, regulation and organisational policy Completed |
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Determine search environment
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Determine preferred search focus across content types and geographic location Completed |
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Review, evaluate and select preferred search engines that best meet requirements Completed |
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Analyse target audience needs, expectations and usage patterns Completed |
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2.4 Determine the costs and benefits associated with 'paid' versus 'organic' search for the target audience Completed |
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Optimise search
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Implement site code to instruct and optimise robots, crawlers and indexing for search effectiveness Completed |
Evidence:
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Undertake URL submission where required by selected engines Completed |
Evidence:
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Design and incorporate a targeted keyword taxonomy Completed |
Evidence:
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Enhance page and application design, tags, links and metadata to attract effective search results Completed |
Evidence:
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Regularly create and update unique page content Completed |
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3.6 Practise appropriate 'white hat' techniques to the exclusion of 'black hat' deception Completed |
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Monitor and evaluate search effectiveness
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Register and regularly review performance with a web analytics service Completed |
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Track page rank using suitable technologies Completed |
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Monitor and identify gaps in search performance against requirements and adjust as necessary Completed |
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Evaluate and report on web search effectiveness within the target audience Completed |
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